Luxury cruise companies seek new customers in Brazil

Director of Norwegian Cruise Line Holdings, Estela Farina sees the Brazilian market as having great potential (Disclosure)

With five ships visiting Brazilian ports in the upcoming cruise season, from November this year to April 2025, Norwegian Cruise Line and Oceania Cruises demonstrate optimism about demand growth in the country.

Estela Farina, the director of Norwegian Cruise Line Holdings in Brazil, states that the company sees the Brazilian market with great potential and is committed to continuing to offer “unique and differentiated experiences for this audience.”

“In recent years, we have observed a growing interest among Brazilians for international cruise travel, especially for itineraries that include exotic destinations and personalized services”, she analyzes.

According to Estela, the profile of the Brazilian traveler values both comfort and immersive experiences. “Our ships are designed to provide exactly that, with world-class entertainment, fine dining, and a wide variety of activities on board”.

With a strong presence in the Americas, Europe, and Asia, the company currently does not operate domestic cruises in Brazil but assures it is committed to expanding its presence here. “We have a regional office that works with the local market, offering support to travel agents and Brazilian customers. Our focus is on bringing the best of our luxury and premium brands to Brazilian consumers, working closely with strategic partners to promote our international cruises", comments the director.

When asked about the number of Brazilians traveling with the company, the figure was not disclosed.

Ships In December, the Norwegian Star will embark on a 17-day voyage departing from Lisbon, stopping at the Canary Islands and Brazil. There will be nine port calls, including Funchal, Santa Cruz de Tenerife, Porto Grande, Recife, Maceió, Salvador, Rio de Janeiro, and Argentina.

In March 2025, the same ship will make a 14-day cruise through South America. Departing from Ushuaia, Argentina, the ship will visit Stanley (Falkland Islands), Puerto Madryn (Argentina), Montevideo (Uruguay), Buenos Aires (Argentina), Punta del Este (Uruguay), São Paulo, and Rio de Janeiro.

For Oceania Cruises, the Nautica will visit Manaus in November, as will the Sirena, but in January. The same month will see the Insignia, which will stop in Manaus, Rio de Janeiro, and Salvador. The Marina will have travels in January, March, and April of next year, with stops in Santos, São Francisco do Sul (SC), Balneário Camboriú (SC), Rio de Janeiro, Maceió, and Salvador.